"How to create a gift your customers want that will remind them of you all year long."

How To Do It Blues?

© 2005 By Kevin Wirth - all rights reserved worldwide

Word Count: 580

Updated 01/05//05

Updated 01/11//05

I see a lot of stuff on the internet about 'How to Do' this and "How to Do' the other thing. But even though many times I read sales copy for a product that claims to tell me how to do something, what I see instead is an awful lot of incomplete or ineffective information that leaves me hanging.

Ever run into that?

It's sort of like having someone promise to show you HOW TO build a house, and then they come to your lot and dump a big pile of bricks, lumber, sheetrock, sheetmetal, bags of concrete, doors, windows, and roofing all in a big pile - and then say: "There you go! Happy building".

I know it sounds so ludicrous that anyone would even TRY to pull one of these, but you know, I see it all the time online. People promising to show you HOW, but what they deliver is the raw materials instead. It's a big deal when you're trying to learn the ropes online. You buy a product that makes a HOW TO claim - and if it doesn't work, you get discouraged, and even angry at times.

Sometimes you get a product and you follow the 'How To' directions, and you just can't seem to make it all come together the way it should. Sort of like the proverbial 'do it yourself kit' gone awry. That can spell a serious problem if you've invested a lot of your time, energy, and money into something that, in the end, didn't really come close to doing what you expected - or what was advertised.

Heck, I even built my own pc back in 1985, but the schematic handbook that showed me step by step how to put all the transistors on the board had DOZENS of flaws in it. It was only through my own thinking and figuring that I finally got that thing to work. And the manufacturer charged me $5,000 for the privilege (that was when a 1 mb hard drive was a really big deal!).

So, in an effort to combat this nuisance, I've put together a report that includes a proceess designed to help you evaluate (and create!) quality HOW TO products.

If you buy a product that claims to show you 'How To' do something, use this report as your measuring stick for how well they do the job. And if you plan to create a 'HOW TO' product of your own, use this as your standard for creating a superior product.

I'd bet good money it'll help you keep and grow a solid reputation.

The report is called: 19 Elements of a Winning How To Resource

And it's yours free, just for being a valued Kev's Korner subscriber. Drop me a line and tell me what you think about it. Was it helpful? Not? I'm especially interested if you plan to use this process - I'd like to see your results!

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Kevin Wirth is the owner of KEVS-KORNER ezine, a free online newsletter offering articles, tips, resources, and insight on over 150 different marketing tactics. He is bringing together a growing community where you can work with others to create and market products online. To discover how Kevin can help you grow your online business, and get a free gift just for visiting, please head on over to www.kevs-korner.com.

For the complete index of articles by Kev, please click here.

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Kevin and 'Sailor'

Kevin Wirth is the editor of KEVS-KORNER ezine and publisher of several reports and articles on many diverse topics such as Customer Loyalty, Internet Marking Tactics, and Seafood. A 25 year veteran of Corporate America, Kevin consults with netpreneurs and small businesses to help them attract and retain customers and design, build, and market digital products. He is also an expert on Team Dynamics, Project Management, Process Management, Risk Engineering, and Information Management. For a free sampler of his articles, reports and to sign up for a free subscription to KEVS KORNER ezine, be sure to visit Kevin's home page at:

http://www.kevs-korner.com.

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