1. The 30-day trial. Give your prospect full-blown access to your product for 30 days. If they love it, they will purchase it, and then you will know you have a winning product AND a strong customer. This technique works really well for products that are constantly changing or being updated on a regular basis, like private sites or frequent info blogs.
2. The free excerpt. When I write an ebook, my favorite thing to do is pick out a really juicy segment or chapter and turn it into a separate article or report that I can give away as a promotion for the rest of the book. I find that this technique works very well (so does Amazon, which lets you read the first several pages of most books they offer online). Not only do I give my prospects something of value, but I’m giving them a glimpse of what they will find if they purchase the entire book. This helps prospects make a decision – which is what you want if you expect to make sales online.
3. The ‘limited feature’ version. If you’re selling software, memberships, or other products, consider giving your prospects a version that does not include all the bells and whistles. Several companies do this for a brief time period, usually 30 days. They give you a free version of the software that has only the basic functionality so you can get acquainted with the look and feel, the functionality, and how well it solves your business or personal need. When prospects see how well the ‘limited feature’ version works, they will often decide they really can’t live without the full blown version with all the bells and whistles. Companies using this approach include:
4. The ‘limited results’ version. This approach offers all the product features, but limits the size of the result prospects can create. For example, the makers of RFFLOW will let you use the complete functionality of their drawing tool, while restricting the size of the document you can create while using their full feature trial version.
5. The ‘condensed’ version. If you’re selling information, give your prospects a condensed or Reader’s Digest version, (and be sure to mention some juicy tidbits about what they can get in the full version). Taking this approach will get their mental saliva going and they’ll want more (if your solution is good).
6. Offer a portion of your product for a very low price. One way to let your prospects see the value of your product is to let them purchase one portion of it at a very reduced price. A good example of this is David Vallieres’ YES YOU CAN! e-class. He lets you purchase the first of seven lessons for only $10 – a huge discount over the price of the entire package. That way, you can see for yourself if what he has to offer in his first module is going to crank your engine (I recommend this course, by the way, if you are struggling to get off the ground with your online business or just need to skyrocket your biz into a higher profit level).
7. Get a product review from a trusted and well-known industry source . Every industry has reviewers who are highly respected and very well known. A forthright and favorable review by just such an independent source could push your prospects over the edge in your favor. The review should give your prospects insight that summarizes both the benefits and flaws of your product. An excellent review takes at least one aspect of the product and describes how it assisted the reviewer in ways that your prospects can strongly relate to. When a reviewer identifies and soundly recommends the benefits (not the features) of your product, it helps prospects understand and connect their pain with how you can save them time, money, or grief.

   KEVS-KORNER: Make Friends. Make Products. Make Money.

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