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Welcome to Kevs-Korner!
Are You Suffering From Information Overload about marketing tactics?
Q: With at least 211 mind numbing, eye-popping Marketing Tactics on the planet to choose from, where do you begin?
A: Right here.
What's a Maketing Tactic? Simply stated, it's a method of promoting your product or service. Practically everyone online needs to do that in order to make sales. For example, sending out your message via email is one tactic. Podcasting is another one. Creating a compelling sales letter is yet another. I'm sure there's lots more than 211 marketing tactics out there - those are just the ones I've identified so far (see my growing list). And I find more almost every week. In fact, more and more new tactics are being invented all the time as we move forward together in the world on online business. One of your challenges with an online business is to discover and use the marketing tactics that will provide you with the most effective way of reaching the prospects and customers in your target market - and extend your reach deep and wide into the marketplace. The problem is, there are just SO MANY marketing tactics to choose from - you might be scratching your head for months trying to figure out how to pick the ones that are best for YOUR business. SO, I have to ask, how do YOU figure that out?
Don't you find it sooo interesting to hear so many folks tell us that we need to zero in on a niche if we want to be successful online (and that's solid advice...), yet, many of these same folks will sell you a jumbled up kitchen-sink mega-package of internet marketing products that literally span more than 200 different marketing niches!!!
Isn't it enough to make your head spin? I mean, seriously - don't you feel just incredibly overwhelmed by how many different ways you can market your product or service online?
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That's where Kevs-Korner comes in. When you become a kevs-korner subscriber, here's what you will receive...
1) recommendations for only the best products and resources related to specific marketing tactics.
2) referrals to the best coaches and gurus for each marketing tactic.
3) a ton of video tutorials on different marketing tactics by coaches who really know what they're doing.
4) access to recommended marketing tactics products for free or at a huge discount.
5) solid advice on how to create, launch or modify your web site for maximum effectiveness.
6) solid advice on how to promote your business with or without a web site.
7) an opportunity to work with others to learn more about using and implementing specific marketing tactics. You might even get lucky and be selected to work with a team of Kevs Korner subscribers who will produce a HOW TO product for a specific marketing tactic. Only team members can own the PL or Master Rights to these products for a full year!
8) Beginning in 2006, I will be releasing a product that will literally revolutionize the way you access information for any marketing niche, so you'll want to subscribe so you can stay updated and jump on my pre-launch special!
Dr. Alan Jenks is a weight loss expert and the author of a new book called "101 Weight Loss Secrets"
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“Thanks to Kevin, I got my web site up and running in no time ...”
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 ...after unsubscribing to thousands of ezines, I managed to not unsubscribe to "Kevs-Korner" ezine. There was just something about all that great info that kept me reading month after month. One day in the mess of my confusion about how to proceed with my website, I sent Kev a little question and he responded with a 6-page review of my web site (no charge, Why? I think it's because he really cares). He gave me an honest opinion of my web site with some great suggestions. This put direction back in my mind and got me moving forward again.
Since the web site review, I am days away from finally spending time on my linking strategy and a month away from my site being on autopilot. I have Kevin to thank for all of this. He gives you honest feedback, knows the industry, and I can trust him for an honest outcome.
Stop wasting your time and read Kevs-Korner. Click on his links and you will be surprised how quickly things will get done.
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Alan is just one of my subscribers, and he is very kind with his comments. But truthfully, I can't really take much credit - because Alan educated himself in so many ways to get his business online. All I did was offer some advice, encouragement, and recommendations - but what Alan did was take effective action - and that is what is going to spell success for him (and you) in the long run.
But Kevs-Korner is also more than just another ezine - it's a true community where people can meet, share ideas, and work on projects together.
If you want excellent tips, advice, and support for promoting your online business, then Kevs-Korner is the place you want to be.
If this is all you need to know to sign up for your free subscription to Kevs-Korner, then please scroll down to the sign-up form below and collect your free gift. Or, read on for even more details.
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KEY QUESTIONS YOU MUST ANSWER
So if you don't mind, I'd like to ask you to stop and THINK logically about marketing tactics for just a minute. Aren't these the kinds of questions you really need to be asking yourself (and getting good answers to)?
1) Which marketing tactic(s) should I be using to promote my business? (and why) And how do I figure out which one is the one I should try?
2) Who offers me a proven and reliable system or blueprint for implementing a specific marketing tactic? (and how do I know?)
3) Who offers solid support after I've made my purchase? (i.e., who really cares about my success at least as much as they care about selling me their product and making a fast buck?)
4) Which marketing tactics experts offer and deliver the best value for my hard earned dollar?
5) Which products are constantly being upgraded and updated, rather than being left unchanged for months or years on a web site?
6) Which products add value with a forum, or a meaty newsletter, or regular tips that I can really use?
7) What tactics and products will appeal or work best with my customers and prospects?
8) Which marketing tactics will I enjoy working with the most?
9) Which marketing tactics can I use to leverage the skills and knowledge I already have?
10) Which coaches and gurus can I look to with confidence for the help I need to implement a specific marketing tactic?
11) Where can I find a selection of internet marketing products that use a variety of resources types (ie, audio, video, newsletters & ezines, ebooks, etc.)
If you agree that you really need some solid, reliable input to these and similar questions, then Kevs-Korner is perfect for you.
My commitment to you is to help you get the answers you need to these questions and more, and to do that, I'll help you do three things:
1) GET FOCUSED
2) GET A PLAN, and
3) GET GOING
1) GET FOCUSED
You know what you want to sell, but you don't know how to package or promote it. Or, your web site is up and running, but now you need to let the world know what you have to offer. How best to do that? It's the million dollar question facing every online business owner: what's the best way to promote your business?
If this is the dilemma you are facing, then you've come to the right place.
It has to be frustrating to be looking at 200+ different marketing tactics and not know which one to use. Info immersion is a good thing, but at some point you need to have at least a simple plan to help you evaluate if it's a tactic that 'fits' you and your business. And then, once you DO decide which marketing tactic you want learn more about, you have to search high and low and slog through a ton of resources on just that tactic to find some good resources that will really help you get going with effective action!
Once you decide what tactic to take a look at, I'll help you figure out what some of the really great products are, because I recommend only the best resources I know of for each marketing tactic. I don't recommend products that claim to tell you 'how to' implement a marketing tactic but only tell you what to do instead of how to do it (and important distinction). And, I make the process of finding those resources SUPER EASY using a new product I created for you (currently called MBB). With MBB, all you have to do is punch in the name of a marketing tactic or related keyword in the report generation page, and ABRACADABRA! In mere seconds you've created a list of targeted internet marketing resources for that keyword! Go see my video below, showing you how this is done (and I'll even give you some free products in exchange for your feedback)...
Video
How to create a MBB report with product download links
I was originally intending to leave a special product report online for only a week or so, but I have left it here for those of you who take the time to view this video. The tool that I demo in this video (MBB) is still in it's infancy (and still under development), with just 100 or so products currently in the database. If you want to play with this tool, you can - just go to www.mybonusbuilder.com. Just keep in mind that I'm currently making major updates and doing some beta beta testing on it. And, more marketing products are being added all the time. This tool can be used to create a list of products you can use to learn more about various marketing tactics. Or, you can use it for credating your own bonus list for a new product you've developed. The point is, this tool will help you zero in on resources related to a specific marketing tactic. And, as more products get added, the more powerful MBB becomes. Imagine doing a product search, and instead of just getting search engine results, you instantly get your hands on targeted products related to your keyword search!
You probably only need to use a few marketing tactics to be really successful in promoting your online business - you don't need to use all 200+ of 'em. So, here is your action plan for getting focused in a nutshell:
a) evaluate all the tactics that are out there (again, use the guidance offered in my list article), and
b) pick the 5-10 tactics you think will work the best for your business. Assign a priority to each tactic. This is the order in which you will begin to investigate those tactics.
Then, as a Kevs-Korner subscriber, I will continue to provide you with access to resources related to this growing list of tactics that you can locate quickly and easily. This is the first thing you need to figure out. Maybe you won't get it on the first try. But with my help, you WILL figure it out. Honestly answering all those KEY QUESTIONS I posed to you above is your first step.
2) GET A PLAN
A lot of folks will advise you to just take action. Well, they are correct, you do need to take action online - but this advice leaves out a very important distinction: you must also take effective action. Taking effective action means you first need to have an effective plan. Having an effective plan means you have a PROVEN road-map designed to get you to your destination. Your destination could be something like "get 1000 more subscribers", "get 500 more paying customers", or "increase my converstion rate by 20%", etc. Those are excellent specific goals because they establish specific and measurable objectives.
There is no single plan that is best for everyone, in the same sense that a size 13 shoe isn't going to fit on every foot. What then, is the best plan for YOUR business? Well the answer is, it depends. It depends on what your business needs are - and not every business has the same needs.
This is contrary to what every product sales page tells you - they all pitch THEIR solution as something you need and absolutely must have. If you don't have a plan, you're going to believe them every time. To avoid this, you need to build your plan first. Then, you need to use proven and effective marketing tactics resources that match your plan - not every product that gets pitched at you.
So, what marketing tactics are best for your business?
a) it depends on what marketing tactics "makes sense" for your business. What are your business needs and goals? Do you already have enough subscribers, but you want to attract them to an offer to help them? Or do you need to build your subscriber list?
b) it depends on what marketing tactics you already have some expertise and/or experience with. Obviously, this is a consideration for what tactics you will use. If a tactic fits your business needs, and you already have some expertise with that tactic, then it might just make sense to use it (especially if you don't have a partner with that expertise, or a lot of money to spend to hire someone else to help you)
c) it depends on what marketing tactics you feel most comfortable with and are willing and excited to learn more about and put into practice. Some marketing tactics might not appeal to you for various reasons, and that's fine. Keep looking until you find one that you CAN work with.
d) it depends on who you can partner with (if you think you can do it all by yourself - think again - only the most exceptional and/or experienced human beings actually can. For more on this, see the "GET HELP" section that follows this one). Partnering means you can leverage the skills and resources of others to your mutual benefit.
e) it depends on how quickly you want to start making money. If all you want to do is just make money, then you can get going pretty quickly. If you want to create a specialty site with lots of products and information, it may take a little longer to create.
f) it depends on who your target market is. Some markets will respond better to marketing tactic A than they would to tactic D or F. You need to consider this carefully before deciding which tactic(s) to use for your business.
The key thing to keep in mind is, which marketing tactic(s) do you think your market would respond best to? And then, which of those tactics do you think you could work on? Build your plan around this.
The other thing to keep in mind about a good plan, a REALISTIC plan, is this: don't kill yourself trying to implement it. You do, however, need a complete and proven blueprint, formula, or process - whatever you want to call it - that you can implement successfully for any marketing tactic. You don't want to have to re-invent the wheel on top of 1) defining the marketing tactic(s) you plan to use and 2) looking at a bunch of resources for those tactics.
You start out small, do some testing, and see if you can make it work effectively for your business. If you can't seem to make it work, after trying some of the best resources I recommend to you, then hey - you move on to the next resource or marketing tactic.
A plan for using ANY marketing tactic needs to be a PROVEN blueprint you can follow for creating and promoting your online business quickly, efficiently, productively, and most important - with measureable and profitable results.
This isn't kid stuff - this is your business - your baby, and I understand that. So, you HAVE to take it somewhat seriously. I mean, sure, you want to have fun running your business - but - you also must be laser-like and FOCUSED on what you need to do to ensure your success.
I'm here to be your partner in success, and MY focus is on helping you figure out how to build your business successfully, especially the part about getting a plan in place that works for you.
One more thing, having a plan means you'll need a step-by-step process or blueprint to follow. Many resources provide excellent guidance in this regard - others claim to do this but fail dismally. How can you tell if an ebook, audio, video, or other product actually offers you a proven process, blueprint or plan? Well, that's why you'll want to subscribe to kevs-korner and get my free report (see below) that shows you how to figure this out.
3) GET GOING
That's where Kev's-Korner comes in. It's not enough to have a plan, and it's also not enough to 'just do it', or 'take action'. You need to take effective action to be successful online. And to do that, you need an unambiguous and provern plan that you can follow - a plan that will help you achieve the results you seek.
I hope to be a trusted source for you, helping you 'filter' out all the noise and hype from every new product that comes along. Once I help you develop a plan, then I point you to some products that already have a proven plan, or, contain elements of a plan that will help you succeed.
I have also created a 15-point web site assessment process, complete with recommended resources (many of them free) that you can use to get your online web presence in shape before you start using any internet marketing tactics. I can help you whip your site into shape (or, get one going if you don't have one yet). For more info about this, please see my web site assessment page.
THE BOTTOM LINE
If you don't want a web site, I can help you develop a proven plan for marketing your product or service. But if you DO decide you want a web presence, then you need to get traffic, right? Almost. Again, there is a distinction you need to make: You want to reach and attract targeted traffic. But, even more to the point, what you really need is targeted traffic that will buy your product or service. What you need is NOT just traffic, but sales from the traffic that comes your way. This means, you must be able to convert your traffic into paying customers who are delighted to whip out their wallets. Kevs-Korner can help you achieve this. This is, after all, the bottom line for your business. I'm dedicated to helping your business make money AND helping you keep your customers so you can sell to them again and again.
CREATE A UNIQUE PRODUCT WITH OTHERS
As you know, having your own product to sell is your key to success online. Don't have your own product? No problem.
I offer you the opportunity to work with other like-minded Kevs-Korner subscribers (on a product team) to produce a unique quality product that you can actually sell or promote online. Everyone on the team gets PL and Master Resell rights to that product, and they all agree not to sell those rights for at least a year after the product release date. This gives you enough time to market the product and make some money with it. You can even re-convene as a team to improve the product if you wish. Imagine how powerful that could be for you! I'm dedicated to helping you rub shoulders and make friends as you make products with other online entrepreneurs just like you. Creating effective teams that collaborate well together is one of the most effective ways to ensure your online success.
KEVS-KORNER EZINE
My ezine keeps you informed about new and proven products for a growing variety of marketing tactics. I provide you with news, tips, resources, and lots of 'how-to' videos from some of the best marketing folks online. And, I introduce you to some of the best coaches I've found for those marketing tactics.
Thanks for checking out KEVS-KORNER, and if you think you'd like to subscribe to the KEVS-KORNER ezine (remember, it's free), please be sure to sign up using the form below. I'll send you a valuable report I created just for you - it's free with your subscription and comes with no strings attached. And then once you sign up, I'll direct you to a BUNCH of free resources you can download at your convenience from archived issues of the Kevs-Korner ezine.
I look forward to seeing you on the other side.
Warmly,
Kevin Wirth, Editor
KEVS-KORNER ezine
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Sign up today for your FREE subscription to KEVS-KORNER ezine today and I'll send you my BOMBSHELL report below.
This report will help you...
1) understand step-bystep how to make a "How To" product you can sell on or offline,
2) understand what to look for in executing a marketing tactic, and
3) what to look for in other "How To" products to make sure you're getting what you paid for.
PLUS - once you're inside Kevs-Korner, there are many FREE gifts (software, ebooks, videos, etc.) you can pick up from the archived issues of KEVS-KORNER.
How to Make a SureFire, Profit-Pulling Blueprint for Just About Anything
My Special Report - A Free Gift for YOU when you become a Kevs-Korner subscriber!
This is the report I will send you immediately, and absolutely FREE just for signing up today! You can't get this report anywhere else but here! Discover how to create a true 'How To' product that gives your customers everything they need to be successful.
When you subscribe, you can be sure that your personal information will never be shared or sold by me to anyone. Please also be aware that ALL Kevs-Korner subscribers have always been required to confirm their subscription by responding to a confirmation email. I never send unsolicited email to anyone - never have, and never will.
* = required info please. Thank you.
This web page and other web pages on this site may be updated, replaced, or obsoleted at any time at the sole discretion of KEVS-KORNER owners.
= DISCLAIMER =
The marketing tactics information on this web site is for educational purposes only. Kevs-Korner does not warrant and is not responsible for the fitness, legality, or profitability of any products or tactics mentioned here. We make no claim that you will earn any money whatsoever using any of the products offered here. You are responsible for and assume the full risk for any outcomes achieved through the use of any products or info found here. Where specific figures are quoted by individuals, we do not suggest in any way that you will do as well. Results reported are not typical. Your results may vary.
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